Editorial Board
EDITOR
Jim Blythe University of Plymouth
FOUNDING EDITOR
Caroline A. Tynan Professor of Marketing, Nottingham University Business School
BOOK REVIEWS EDITOR
Andrew Lindridge The Open University
ADVISORY BOARD
Delia Martinez Alfonso Commissioning Editor, Sage Publications Ltd.
Michael J. Baker Emeritus Professor of Marketing, University of Strathclyde
David Carson Professor of Marketing, University of Ulster
Keith Fletcher Director of Education, Chartered Institute of Marketing
Jennifer Pegg University of Warwick