Editorial Board
EDITOR
Jim Blythe University of Plymouth
FOUNDING EDITOR
Caroline A. Tynan Professor of Marketing, Nottingham University Business School
BOOK REVIEWS EDITOR
ADVISORY BOARD
Delia Martinez Alfonso Commissioning Editor, Sage Publications Ltd.
Michael J. Baker Emeritus Professor of Marketing, University of Strathclyde
David Carson Professor of Marketing, University of Ulster
Jennifer Pegg Senior Editor, Sage Publications Ltd.