TMR Example Articles

THE MARKETING REVIEW - SAMPLE ARTICLE (PDF)

Key Marketing Performance Measures by Lars Gronholdt and Anne Martensen, The Marketing Review, Vol 6, 2006, pp.243-252

EXAMPLE ARTICLES (links to the article abstract with the option of pay per view download of the full article - click here for access to the full index for this publication)

Redefining the nature and format of the marketing communications mix
by Graham Hughes, Chris Fill, TMR 7, 2007 pp. 45-57

Strategic Marketing Planning: theory and practice
by Malclom McDonald, TMR 6, 2006, pp.375-418

Segmenting the Over 50s' Market
by David Metz, TMR 6, 2006 pp. 231-241

Brand Extensions in Confectionary; The Mars Delight
by David Lane, Antonia Sutcliffe, TMR 6, 2006 pp. 85-10

The Strategic Sales Organization
by Nigel F. Piercy, TMR, 6, 2006 pp. 3-28

The Bentley Brand
by Ian Wilson, TMR 5, 2005 pp. 277-293

What is the Effect of a Recommendation?
by Robert East, Kathy Hammond, Wendy Lomax, Helen Robinson, TMR 5, 2005 pp. 145-157

Market Segmentation Implementation Barriers and How to Overcome Them
by Sally Dibb TMR 5, 2005 pp. 13-30

Undertaking a Literature Review in Marketing
by Mark Gabbott, TMR, 4, 2004 pp. 411-429