Special Issues

JMM is the official journal of the Academy of Marketing and its Editorial policy and positioning emphasises the Journal as a forum for exchange of the latest research ideas and best practice. Accordingly, it is a rigorous (blind reviewed) and authoritative publication which blends the best of theory and practice. It seeks to cover all aspects of marketing and provide a platform for the exchange of the latest ideas and thinking in an accessible and readable way.

JMM traditionally publishes 2 double ‘special issues’ per annum in April and September consisting of 8-10 papers.

FORTHCOMING SPECIAL ISSUES, as well as the annual collection of Best Papers from the Academy of Marketing Conference, include:

· Creating the Service Experience (February 2008)

· Marketing Myopia (February 2008)

· Promoting an Improved Marketing/Accounting Synergy (September 2008)

· Market Segmentation: Bridging the Theory/Practice Divide (April 2009)

· Expanding Disciplinary Space: On the Potential of Critical Marketing(September 2009)

GUIDELINES FOR SUBMITTING A SPECIAL ISSUE PROPOSAL

Proposals should include the following information:

• A description of what the issue would be about and how it fits in with JMM’s philosophy.

• Who the editors would be with an indication of their editorial/review experience and details of potential reviewers.

• Details of any planned invited submissions.

• Draft text of Call for Papers.

• Details of how many papers there will be in the issue (8-10 or 4-5 for a shared issue).

If the issue will be comprised of papers submitted to a conference, workshop or similar event, please make this clear in the proposal.

Please send proposals by e-mail to jmmeditorial@westburn.co.uk The current availability of slots for special issues will be advised on submission of a proposal.

We would recommend that there is a minimum of two editors for a special issue so that if an editor wishes to submit a paper, the review process can be handled by the co-editor.

REVIEW PROCESS

It is the responsibility of the guest editor(s) to handle the reviewing process. All papers will need to go through a standard double-blind review process and details of this will be provided on acceptance of a proposal. If a paper is submitted by a guest editor this will need to go through the same double-blind review process but would need to be handled by a co-guest editor and vice-versa.

GUIDELINES FOR AUTHORS

Submitted articles must conform to journal style and we ask that authors follow our Guidelines for Authors