Guidelines
In accordance with its policy, the Journal of Marketing Management welcomes contributions from theoreticians and practitioners in the following areas:
State of the art papers on particular topics
e.g. portfolio planning, sales management, pricing.
Management of the marketing mix
the practical issues of managing product, price, place and promotion efficiently and effectively.
Customer behaviour
how and why both corporate and ultimate customers behave in the way they do.
Marketing intelligence
the establishment and maintenance of marketing information systems and everything associated with them.
Case studies
how an organisation has tackled an important marketing problem.
Meta marketing
how marketing ideas and techniques are applied to the less- or non-traditional areas of services, public and non-profit organisations
In addition to these core areas the journal also attracts:
Marketing education and training papers
Conference reports and commentaries
Books reviews and abstracts
Letters
SUMMARY GUIDELINES
Submissions should be of 4000-6000 words (excluding display material and references) typed double-spaced on A4 paper. Pages should be numbered consecutively. The first page should consist of the title, authors' names and affiliations with full address information for each author and an indication of author for correspondence with their telephone/fax number/e-mail. The second page should comprise an abstract of the paper (c. 150 words), a list of 5-6 keywords and a biography for each author (c. 150 words each) detailing the authors' background, affiliations and interests. Display material must be numbered, captioned and cited in the text. Authors should avoid identifying themselves in the main body of the text. Please submit as an e-mail attachment with a single file (MS Word or Rich Text File) containing the complete manuscript (Title, text, figures, tables, appendices, references). Please ensure that the files are not saved as read only and virus-check all files before sending them. Please send to the e-mail address given below.
Authors must refer to the Guidelines for Authors (Full Text) for information on how to present references, spelling, figures and tables etc. Click here for the PDF document of the Guidelines for Authors. New article submissions must also be accompanied by an Article Submission Form.
For more detailed information on the following aspects of the Author Guidelines, please follow the following links:
Abstracts and Keywords
Graphics
References
Permissions
Copyright: Authors submitting a manuscript do so on the understanding that if it is accepted for publication, copyright in the paper exclusive shall be assigned to the Publisher. In consideration of the assignment of copyright a PDF of each paper and a copy of the Journal will be supplied. Further reprints may be ordered at extra cost. The Publisher will not put any limitations on the personal freedom of the author to use material contained in the paper in other works. Papers are accepted for the Journal on the understanding that they have not been or will not be published elsewhere in the same form, in any language. It is the author’s responsibility to obtain clearance if they wish to use copyright material within their paper. Please click here for details on our archiving policy for authors.
Submissions should be sent to:
Editorial, Journal of Marketing Management
E-Mail: jmmeditorial@westburn.co.uk
Westburn Publishers Ltd
23 Millig Street
Helensburgh
Argyll
G84 9LD
Scotland
Tel: +44 (0) 1436 678699
Fax: +44 (0) 1436 670328