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Home→Journals→Journal of Marketing Management→Archive Articles→Volume 9→Issue 3

The Scope of Internal Marketing: Defining the Boundary Between Marketing and Human Resource Management
Business Orientations: Cliché or Substance
Gaining a Marketing Advantage through the Strategic Use of Transfer Pricing
Sales Promotion - Playing to Win?
Sales Promotion Competitions - A Survey
Strategy Analysis in the Health Service
Charity Affinity Credit Cards - Marketing Synergy for Both Card Issuers and Charities?
Market-Led Quality Management

Issue 3