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Home→Journals→Journal of Marketing Management→Archive Articles→Volume 3→Issue 2

Marketing and the British Chief Executive
Designing a Quality Product
The Influence of Managerial Characteristics on Different Measures of Export Success
A Re-Appraisal of the Role of Marketing Planning
Attitudes, Structure and Behavior in a Successful Company
Marketing Capability: A key Success Factor in a Small Business?
Successful Implementation of New Market Strategies: A Corporate Culture Perspective

Issue 2