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Home→Journals→Journal of Marketing Management→Archive Articles→Volume 3→Issue 1

Leisure Futures
Evaluation and Choice as a Satisficing Process
The Use of the Survey in Industrial Market Research
Marketing Research Education: Perspectives from Practitioners
Some Insights into the Background and Training of Marketing Executives in the UK
How Will We Know When We've Arrived?
Functional Practice and Conceptual Funtion: The Inherent Dichotomy of Marketing
An Exposition of Empirical Research into Marketing Planning

Issue 1