Aims and Scope
Now in its 25th year of publication (2009), the Journal of Marketing Management is the official journal of the Academy of Marketing and is a double-blind peer-reviewed periodical with an international reputation for publishing influential and original contributions.
JMM is concerned with all aspects of the management of marketing and is intended to provide a forum for the exchange of the latest research ideas and best practice in the field of marketing as a whole. JMM seeks to meet the needs of a wide but sophisticated audience comprising senior marketing executives and their advisors, senior line managers, teachers and researchers in marketing and undergraduate and postgraduate students of the subject.
The Journal of Marketing Management is published in five double issues a year in weeks 8, 18, 28, 38 and 48, and contains approximately 50 articles. 3 of these issues are Special Issues, dedicated to a key topic in the industry. Other issues, containing contributions from theoreticians and practitioners, cover a wide area including:
State of the art papers on particular topics e.g. portfolio planning, sales management, pricing
Management of the marketing mix the practical issues of managing product, price, place and promotion efficiently and effectively
Customer behaviour how and why both corporate and ultimate customers behave in the way they do
Marketing intelligence the establishment and maintenance of marketing information systems and everything associated with them
Case studies how an organisation has tackled an important marketing problem
Meta marketing how marketing ideas and techniques are applied to the less- or non-traditional areas of services, public and non-profit organisations
The composition of the Editorial Board, led by Professor Susan Hart of the University of Strathclyde, reflects the international reach and reputation of the Journal of Marketing Management. As well as including the leading UK marketing scholars more than one third of the Editorial Board are drawn from countries other than the UK, including such distinguished researchers as: Abbie Griffin, Christian Grönroos, Evert Gummesson, Shelby Hunt, Kristian Möller, Hans Mühlbacher and Rajan Varadarajan.
If you wish to submit a paper to the Journal of Marketing Management please refer to the guidelines and submission procedures