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The Journal of Customer Behaviour is a double-blind peer-reviewed periodical. Founded in 2001, JCB is designed to bridge the perceived gap between consumer behaviour and organisational buyer behaviour. It is endorsed by the Academy of Marketing.
On these pages you can find out more about the aims and scope of the journal, the editorial board, guidelines for submitting an article, calls for papers and special issues, and subscriptions.
You can also search current online articles (From Volume 1, 2001), which are available for immediate access via subscription or pay-per-view.
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