CrossRef and Online Article Linking

ABOUT CROSSREF
CrossRef is the citation linking backbone for online publications. Each article published by participating publishers is assigned a DOI (Digital Object Identifier) which is paired with the URL of the article. This information is deposited in a central DOI directory and this allows links to this content to become live, so, for example, references in an article from a participating publisher will automatically become hyperlinks to the referenced item as it is deposited in the central directory. In most cases this will lead to the abstract and details of the article with an opportunity to purchase access, or, if you have a subscription, to the full text.
Westburn Publishers Ltd is a member of CrossRef and all Westburn Publishers Ltd articles are assigned a DOI on publication. You can find out more about CrossRef at http://www.crossref.org with more information for researchers at http://www.crossref.org/05researchers/index.html and for librarians at http://www.crossref.org/03libraries/index.html
HOW TO LINK TO ONLINE ARTICLES
To link to one of our articles online, simply add the DOI to the prefix http://dx.doi.org/
So for example, to link to the article:
“Organisational Buying Behaviour: A Retrospective” by Jagdish Sheth, Journal of Customer Behaviour, 2006, Volume 5, Issue 2, pp.107-120
Which has the DOI 10.1362/147539206778393736 then you would link to:
http://dx.doi.org/10.1362/147539206778393736